Case Study: The Impact of Detroit Out Loud

Detroit Out Loud was a summer festival created by the Rocket Community Fund Community Sponsorships team to celebrate the art, culture, music and communities that make Detroit unique. In 2020, the event was reconceptualized as a two-day virtual event to account for the COVID-19 pandemic. This case study was created to illustrate the impact of the event on local businesses, Detroit residents and participating talent. This content originally appeared on the Rocket Community Fund blog and was distributed to relevant partners.